Sheryl Anderson was appointed as Landmarc's first Rural Business Connector in June 2013.


As a BITC Rural Business Connector, Sheryl drives responsible business by encouraging organisations to become actively involved in their community. "The role is extremely challenging, but also very rewarding when something that you have done is making a difference. I have met with many organisations doing great work trying to solve employment health, rural isolation issues etc. but they face the daily struggle of lack of funding".

This is where Sheryl comes in; her role involves visiting charities, local community groups and organisations to find out their issues and needs and then visiting businesses to see if they are able to help them.

When asked why she decided to become a Rural Business Connector, Sheryl said, "I liked the idea of getting out and helping in my local community and felt the time was right for a new challenge."

One of Sheryl's aims is to see the aspirations of young people raised within local communities, as all too often the younger generation migrate away from their local area in search of careers in big cities. Sheryl feels that it is really important to promote the different career paths that are available in the local areas in order to keep young people in the communities that they grew up in.

Supporting careers in rural communities

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